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  • Chris Santucci

Sometimes you eat the bear…

A recent and unexpectedly truncated shoot day for New Era Cap to produce a music video featuring 5 salesman to be shown at their annual sales meeting came off well enough for us to get an avalanche of positive reaction at the recent meeting in Buffalo.

To quote the director/producer/editor who was actually at the sales meeting of 300+ people giving me occasional text updates – as the video dropped:

“Hahahahahaha massive!”

The lip-syncing salesmen got coached by a pro choreographer and had a catchy boy-band type track to groove to and for some reason – it looked and felt like a “real” music video.


(all photos: Shannon Madden)

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